Your first plan is free and needs no account. Pick a category and a budget, and you get the channel split, the funnel it implies, the team goals underneath it, and an honest range around every number.

An account takes you to 3 plans in total and saves them, so you can come back and replace the category estimates with your own figures as you learn them. It needs an email address and no password.

The free plans run on category estimates. What a paid account changes is where the numbers come from: your own cost and conversion data replacing the starting figures, saved scenarios you can compare side by side, and the integrations that keep those figures current instead of ageing quietly.

Custom channels, your own response curves fitted to your history, and plans for more than one brand sit here too. Because what teams need varies more than a box will hold, we price to the work rather than to a tier.

Tell us the shape of what you are planning and what you want the numbers to come from. We will come back with a quote.

This opens your mail client rather than a form, because a form that quietly drops enquiries is worse than no form. It will be wired properly when the rest of the plumbing is.

One plan without an account, 3 in total with one. Editing a plan you have already built and watching the numbers move is not counted: that is the product working, and charging for it would teach people not to touch their own figures.